Founder, Chiaro | Strategic Storytelling
Mastering Strategic Storytelling: How to Turn Your Science into an Irresistible Story
Host: E. Buratti
Success starts with a great story, in science as in life. Stories grab attention and shape people’s perceptions. As a scientist, your ability to pitch a compelling story is essential to establish authority, secure funding, and achieve success.
But what is a story, and what does it take to craft an effective one?
This seminar will introduce you to the basic storytelling principles necessary to develop your own story. You will learn how to present your science with confidence, convey the value of your big idea, and ensure its success in today’s busy world.
The seminar is based on Giuseppe Marzio’s 2022 Amazon bestseller book Winners Have a Story. Participants will receive a complimentary digital copy.
About the speaker
Giuseppe Marzio is a scientist-turned-communication expert with over 25 years of experience in the life sciences, both in academia and the biopharmaceutical industry.
As the founder of Chiaro, a communications agency specializing in strategic storytelling, he has worked with some of the most prestigious companies in the sector, from startups and venture capitalists to large corporations.
Giuseppe has played a key role in raising hundreds of millions of euros in funding, closing high-value deals, and taking organizations to the next level.
In 2022, Giuseppe published his book Winners Have a Story, which became an international bestseller on Amazon. Learn more about Giuseppe and Chiaro at Chiaro.nl.
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